#146: Strategy | Community Building with Greg Isenberg
Description
Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.
They discuss
- Why you need to build an engaged community before a paid membership
- The importance of niching down
- The difference between audience and community
- The tribe framework
- Personal brand and community performance
Timestamps
- (00:00 ) - - Intro
- (04:25 ) - - Building a Community on Patreon
- (07:56 ) - - The Power of Niche Communities
- (10:59 ) - - From Facebook Group to Profitable Membership
- (14:21 ) - - The Impact of Exclusive Communities on Social Media
- (17:49 ) - - The Illusion of Social Media Engagement
- (24:51 ) - - Building a Personal Brand for Business
- (28:02 ) - - Nurturing a Successful Community Within a Company
- (28:50 ) - - Community Monetization: Pricing and Value in B2B Memberships
- (32:30 ) - - The Dangers of Free Services
- (37:56 ) - - Transformation of Twitter
- (41:48 ) - - Navigating Social Media Engagement
- (43:05 ) - - Exploring New Frameworks and Community Engagement
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.
No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
United States
